SEARCH ENGINE OPTIMIZATION
WHAT IS SEO?
Basic Overview of SEO
One of our top goals with any client is to ensure they rank well in search engine results pages.
That means that when prospective customers use Google, Bing, Yahoo, or any other search engine to search words or phrases related to your product—we want your website to show up in the first page of results. This dramatically improves web traffic and revenue.
SEO, or search engine optimization, refers to the methods used to get your webpage to rank in search engines. Our goal is to get you to the top spots.
Let’s say you sell men’s bow ties in an online store. You would want your website to show up in the search results when someone Googles “men’s bow ties.” The person who is Googling that term is likely looking to purchase a bow tie. So, we want to increase your chances of being the site the person buys from.
FINDING THE RIGHT
Optimizing your website for SEO involves a mix of writing the right content and also implementing best practices into the backend of your website. We have a team of experts who can carefully build out your site so that it contains an appealing “front-end” and “back-end” for SEO purposes.
We will build out a list of keywords and phrases, which are the words people search for that are related to your product. With these words, we’ll create an SEO strategy and build that strategy into your site.
OUR SEO SERVICE
For each client, we first discover the keywords or phrases that their target market is likely searching. We do this with analytic data from SEO software.
Then, we’ll create an SEO plan that is implemented while we build your new website.
AUDITS & DEEP
SEO is forever evolving. That means, that we constantly monitor and improve the performance of your SEO pages.
KEYWORD & RESEARCH
Our keyword and research tools are the best in the industry, allowing us to build the most comprehensive SEO plan for getting your website to the first page in search results.
ANALYTICS, TESTING & MAINTENANCE
Since we live in a highly digital word, and SEO is always evolving and changing, we’ll make iterative adjustments to your keyword strategy so that you stay in the top results.
Usability & Accessibility Optimization
In order to keep your site “white hat,” we’ll need to ensure it’s usable and accessible. We’ll design it so that it’s responsive, we’ll also make sure that folks with disabilities can easily access all of your content.
One of the best ways to rank for any keyword is to make sure the writing on your website is top-of-the-line. We’ll have our expert copywriters craft eloquent copy that appeals to your audience as much as it appeals to search engines.